The 2019 State Marketing Award goes to TENZ!
Award winning screws! TENZ wins the State Marketing Award 2019 for the innovative concept of its wood building screw.
There are people who see the world differently. Gerhard Hubmann, the CEO of TENZ and inventor of the new wood screw, is one of them. He has been working with screws of all kinds for many years. His expertise in every aspect of this everyday product fueled his drive to reinvent the screw.
With the 2019 State Prize for Marketing, we won the highest possible award for marketing in Austria. We were able to prevail against 126 other marketing projects. But the State Prize for Marketing wasn’t the only award we secured. We also secured the category win for “Manufacturing Industry.” On June 17, 2019, the award was presented to us in a festive ceremony at the Sofiensäle in Vienna.
“The submitted project impresses by successfully addressing key aspects of marketing. Through careful market analysis combined with an innovative and patented design, a supposedly low-impact product was given its own identity. The market is clearly segmented into a premium and a discount market.”
Every two years, the Federal Ministry for Digitalization and Business Location awards the State Prize for Marketing. This prize is one of the highest honors awarded in Austria’s marketing industry. It recognizes innovative concepts that have achieved outstanding results. Furthermore, the award serves as a recognized seal of quality for high-quality marketing, sustainability, and value orientation.
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